SuperFd Performance Nutrition Celebrates a Decade of Fueling Athletic Performance with High-Quality Meal Solutions
SuperFd Performance Nutrition celebrates its 10th anniversary as a performance-nutrition company, marking a decade of delivering SuperFd meals to professional athletes across the United States. The company has provided athlete-grade meals to professional and collegiate programs across North American sports, reinforcing its role as a culinary resource for teams on the road and at home. This milestone highlights steady expansion in service footprint, product development, and offerings tailored to high-performance schedules.
SuperFd (source: SuperFd)
“Reaching this moment means a decade of learning in the kitchen and alongside athletes,” says Robert Wood, co-founder of SuperFd. “What matters most to us is that the meals we send reflect respect for an athlete’s body, the farmers who grew the food, and the science that guides recovery. Our work is an ongoing conversation between flavor, function, and responsibility.”
SuperFd was born out of a belief that thoughtful, ingredient-forward cuisine can support training, recovery, and long-term well-being. Its approach combines culinary craft and applied sports nutrition. “Menus are developed with input from nutrition professionals, timed to match pre-game, recovery, and travel needs, and built around premium proteins and seasonal produce sourced through local food networks,” says Wood. Over time, the company has broadened its market presence to serve teams and programs across a wide geographic footprint. SuperFd prides itself on knowing how to handle challenges like flight delays and overtime, while maintaining quality and performance.
SuperFd (source: SuperFd)
The company’s services have evolved beyond team catering. SuperFd Direct, a newly launched direct-to-consumer service, brings chef-prepared meals to individual athletes and health-minded customers. These prepared meals are intended to be flexible and accommodating, with options that address dietary preferences and restrictions, including gluten-free, vegan, and dairy-free selections, and formats that suit single portions or bulk family-style orders. This offering is currently available in the Northeast Corridor and West Coast, and the company has plans to expand nationwide in 2026.
Complementing that consumer focus is a workplace nutrition program that adapts SuperFd’s performance principles for the office. Simply Lunch provides curated lunches and short educational sessions designed to support workplace wellness and steady energy throughout the day.
The company’s culinary philosophy emphasizes meals that are both nutritious and familiar. Rather than pursuing culinary novelty for its own sake, SuperFd aims to deliver comforting, globally influenced dishes, from Latin American staples to Southeast Asian flavors, executed with attention to ingredient quality and nutritional purpose. This culinary ethic is grounded in long-standing relationships with regional farms, fisheries, and food communities, combined with modern order and delivery systems that help preserve freshness and consistency.
Leadership at SuperFd highlights a commitment to continuous learning and operational refinement. Wood’s background in hospitality and ongoing study in culinary medicine inform an internal culture of professional development and evidence-informed menu design. That culture supports close working relationships with team nutritionists and medical staff to translate dietary guidance into meals that meet the realities of competition day, travel, and training cycles. Building on their official culinary partnership with the LA Kings and their affiliate, Ontario Reign, SuperFd delivers services to a growing list of teams across the country.
Community engagement remains a focus. SuperFd extends nutrition education beyond meal delivery by offering hands-on culinary instruction, life skills workshops, and workforce development collaborations in the communities it serves. These programs are intended to broaden access to practical nutrition knowledge and to demystify healthy cooking for a wider public. Environmental stewardship is also woven into operations. Through EcoCaters, SuperFd’s sister company, SuperFd pursues practices aimed at reducing waste, prioritizing responsible sourcing, and optimizing packaging and logistics to reduce environmental impact.
As it commemorates 10 years, SuperFd is shaping its next chapter around measured growth and continued service innovation. The company intends to expand the reach of its direct consumer and workplace offerings while refining menu science and delivery systems to remain adaptive to evolving needs. Wood states, “We see our future as a continued commitment to creating nutrition solutions that help athletes reach their goals while enabling people everywhere to eat like the pros.”
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Name: Olivia Ung
Email: community@mysuperfd.com
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