SIDNEY, Neb. - The holiday season arrived early in Sidney as radio station 987 The Big Boy kicked off its annual Christmas Shopping Spree on Monday, giving listeners a chance to win a $1,000 holiday shopping adventure.

The promotion, sponsored by Sutton Home Gallery in Sidney, invites listeners to register through Tuesday, Dec. 16, at participating businesses across the region. One grand prize winner will be announced on Wednesday, Dec. 17, and treated to a chauffeured shopping trip on Saturday, Dec. 20, to spend $1,000 at each participating business.

“This is one of our favorite traditions every year,” said Morning Show Host Hunter Arterburn. “It’s a great way for us to give back, celebrate the area and support local businesses at the same time.”

Listeners can find a list of registration locations and contest details online at thebigboy987.com. If your business would like to be a sign-up destination, please call (308) 254-5803 to reserve your registration box.

The station expects another strong turnout this year following more than 2,500 registrations in 2024. Past winners include Fran McCarty, Kim Larsen, Terry Landenberger and Nicole Rushman.